1) Your Logo Is NOT Your Brand
The logo has become a defining feature of so many B2B brands. Ads become an extension of the logo as if reinforcing the logo would help it to stand for something or establish brand values. But the logo means nothing unless you provide great service and communicate effectively.
2) Creating Content For The Sake Of Content
The default reaction of marketers is always to create content, but creating additional materials without a plan or strategy behind it isn’t worth it.
The phrase ‘content is king’ is often repeated among content marketers. This is often accompanied by ‘build it and they will come’ or the belief that simply publishing outstanding content will get its attention.
In reality, a good promotion strategy is always needed to promote your awesome content, regardless of how great your content is. Continue reading
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